Jones Sign executed the rebranding of one of the tallest and most iconic buildings in downtown Jacksonville for TIAA Bank.
Jones Sign executed the rebranding of one of the tallest and most iconic buildings in downtown Jacksonville for TIAA Bank.
Project Type
Sign Conversion
Services
Brand Refresh
INDUSTRY
Location
Jacksonville, FL
Project Elements
Two sets of 14' illuminated Channel Letters
Custom Fabricated Metal Panel Backer
Services Rendered
Design Engineering
Permitting
Fabrication
Installation
01
The Challenge
The project required fabricating and installing two sets of 14' high illuminated letters. Installation of a new backer panel was needed to conceal the wall penetrations and discoloration left behind from the previous sign. The new signs would be installed above a glass atrium and over an active pedestrian walkway.
02
The Solution
Jones Sign's internal installation team set up over 2,500 square feet of scaffolding, three stories in height, to cover and protect the glass atrium and the pedestrian walkway directly below the work area.
03
The Result
Coordination with building management and TIAA Bank resulted in the project being completed safely and in time for the company's planned unveiling of their new brand.
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