Jones Sign Company Completed the Daytona Rising Project in 2016.
The project officially broke ground in early July of 2013 and was completed in time for the 2016 Rolex 24 At Daytona & DAYTONA 500. The entire venue was revamped to enhance the race fan’s experience. Jones Sign Company was the single-source provider for all signage; from wayfinding to the 13 1/2 foot tall letters that comprised the “Daytona Supersign” on the grandstands.
This sign project featured over 3,000 signs and over 120,000 square feet of digital graphics in the entryways- called “Injectors” at Daytona International Speedway.